Global Brand Database

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Introduction

The Global Brand Database is a free database released by the World Intellectual Property (WIPO) in March 2011 as part of the WIPO Gold intellectual property search system. The Global Brand Database is comprised of "640,000 records relating to internationally protected trademarks, appellations of origin and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations."[1]


Major Recent Updates

April 2012 - The WIPO Global Brand Database now includes three national collections of the following offices:[2]

  • Algeria
  • Canada
  • Morocco


Searching

On the main page of the Global Brand Database (GBD), there are three main sections: the "Search By" menu, the "Filter By" menu, and the list of search results. The "Search By" menu is the main search form for the GBD, and users can search within different fields by clicking on the tabs at the top of the menu. The searchable fields include:

  • Brand - Text, Logo, and Goods. Text searching includes the options for exact, phonetic, fuzzy, or stemmed keyword searches.
  • Names - Holder or Representative.
  • Numbers - Publication Number or Application Number.
  • Dates - Registration, Application, or Expiration.
  • Class - Vienna ("numerical codes that describe the visual appearance of the image associated with each record") or Nice ("numerical codes that describe the Goods and Services associated with the brand").[3]
  • Country - Origin or Destination.

Users can use boolean operators, wildcard operators, proximity operators, and range searches within the search fields. After a user conducts a search, the search terms and operators will appear in the blue bar beneath the menu. These terms in the blue bar can be deleted or combined by dragging and dropping one term onto another.


Filtering

The "Filter By" menu is situated beside the search menu, and users can filter search results by the criteria indicated in the five tabs on the menu:

  • Source - International Trademarks (Madrid), Emblems (6ter), or Appellations of Origin (Lisbon).
  • Status - Active, Pending, or Deleted.
  • Origin - You can choose countries of origin by country code in a list, visually through a map, or from the drop-down menu by region.
  • Designation - You can choose designated countries by country code in a list, visually through a map, or from the drop-down menu by region.
  • Expiration - Expired (optionally within the last month) or Will Expire (optionally within the next month, within six months, or within the year).

After users conduct a search, the "Filter By" menu automatically lists the numbers of records from the search results within each category under the tab. Choose the specific criteria to filter, press the "filter" button on the menu, and the filter terms will appear in the blue bar below the "Filter by" menu, under the title "Current Filter." Users can then delete the terms within the blue bar to clear that particular filter and broaden the search.


Result List

The results list is displayed below the blue bar containing the search and filter terms. Users can view the results as a list of details or a list of simple brand images with titles. The results are viewable 10, 20, or 30 to a page, and pages can be sorted through by clicking a forward/backward button or by typing in the page number. In the details view of the results list, a user can sort the results according to Source, Status, Scope, Origin, Number, or Registration Date by clicking on the column title and selecting the small up or down arrows that appear beside the title. Clicking these arrows will sort the list in ascending or descending order. Other fields included in the details result list are Brand, Holder, Vienna Class, Nice Class, and a small image.


Full Record View

By clicking on a brand in the results list, a user is taken to the full view of the record. Important fields visible only in the full record view include:

  • "Language(s) of the application"
  • "Name and address of the holder of the registration"
  • "Contracting State or Contracting Organization in the territory of which the holder has a real and effective industrial or commercial establishment"
  • "Legal nature of the holder (legal entity) and State, and, where applicable, territory within that State where the legal entity is organized"
  • "Name and address of the representative"
  • "Indication relating to the nature or kind of mark"
  • "Description of mark"
  • "The International Classification of Goods and Services for the Purposes of the Registration of Marks (Nice Classification) and the list of goods and services classified according thereto"
  • "Basic registration"
  • "Indications regarding use requirements"

Return to the details view of the result list by clicking on the "back" button above the arrows. Generate a permanent link to the record by clicking on the small "link" icon in the upper right hand corner of the page.


Other Features

You can temporarily save searches and records in the GBD. In order to save a search, choose the "searches" tab from the drop-down menu in the upper right hand corner of the page. Save the current search or view past saved searches through this menu tab. Users must name the searches they save. To view saved searches, users can either click on the saved search so that it is automatically generated or they can delete it.

To save records, first click on the check mark next to the desired records in the result list. Then, click on the "records" tab in the drop-down menu and choose "create record set." Users again must name the record set before they save it, so they can later view the list through "view record sets."

Sources

  1. "WIPO Launches New On-line Tool to Facilitate Brand Searches." WIPO News and Events. March 8, 2011. http://www.wipo.int/pressroom/en/articles/2011/article_0007.html. Accessed on April 8, 2011.
  2. "National collections now available in the Global Brand Database." WIPO website, http://www.wipo.int/global_ip/en/news/general/2012/news_0001.html. Accessed April 30, 2012.
  3. "Global Brand Database Help." WIPO Resources. http://www.wipo.int/branddb/en/branddb-help.jsp#faq. Accessed on April 8, 2011.

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